Top grain leather is supposed to be stiff, you can put some stuff called: Saddle Soap on them. It will keep them from drying out and cracking, you put on the saddle soap and give it a buff just like shining shoes...I'd avoid any shoe polish though.
They might have some stuff for leather baseball gloves in a sports store; if you can't find a tack shop...although; most people would probably just toss a glove and get a new one instead of take care of it.
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